From Google Ads to Facebook ads, we help our clients reach their buyers on the paid platforms that are most effective. Over the years we’ve managed millions of dollars of PPC budget and we’ve learned what makes a great relationship between a client and their PPC agency. We’ve built our PPC management program based on what gets our clients the best results while providing the ultimate level of transparency.
Our agency’s PPC management services include the following tasks as part of monthly management: Bid Management Landing Page Performance Review Ad Placement and Targeting Adjustments Cost and Performance Analysis Geo-targeting Improvements Check In Calls/Meetings Keyword Management Monthly Campaign Performance Report Ad Copy Optimization and Testing
Every agency will approach PPC from a different angle. Here are the nine core beliefs our PPC program is based on:
When we first talk with new companies, they always ask how we plan to onboard their account. So, here’s how we do it:
REM prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.
Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. REM has created a custom PPC account audit process and checklist based on years of analyzing accounts. This audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.
It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery where we review completed questionnaires.
If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.
This step includes optimizing all the various account settings, such as: Campaign setup, Ad Group setup, Ad Copywriting & Testing setup, Match Type setup, Extensions setup, Bids setup, Goal Tracking setup, Call Tracking, Ad Design (for display and remarketing campaigns), Negative Keywords setup, and Audience/In Market Targeting setup
Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily REM has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.
If we’re running display campaigns, REM will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.
The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. REM will help write, design, and develop best practices landing pages for your campaigns. We’ve formed our own landing page best practices based on years of testing different landing page formats.
rREM creates a custom dashboard report for each client. To start off, REM imports in all historical data and then we update our main dashboard report every month. REM reports on metrics in plain english. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.
It’s critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.