Digital Marketing Is different with RevEdge.

As a full-service digital marketing agency with a unique, holistic approach, REM delivers a dramatically greater return on investment (ROI) than agencies with a more narrow, tactical focus. That’s because we start with an in-depth assessment of your digital marketing foundation. We identify and repair any holes or weak spots. Then we create a comprehensive strategy to meet your goals.

Most importantly, we tear down tactical silos and apply a proven system for analyzing multi-platform data to increase the effectiveness of each and every digital marketing dollar you spend.

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Increase in organic website traffic

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Increase in website leads

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Increase in keywords ranked on page one

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ROI

How does our Digital Marketing program work?

When you’ve been around as long as we have (20+ years and counting), and you’re stacked with the best creative and strategic minds in the business (about 100 of them), awesome ideas are never in short supply. The challenge is vetting the right ideas, for the right audiences, on the right platforms, at the right time, to achieve the right goals.

That is exactly what our program is built to do. Here’s how:

Yearly Goals & Objectives Alignment
Yeah, you read that right. A digital marketing shop that thinks in terms of years. At the beginning of our engagement, and once a year thereafter, we collaborate with you to set big goals that will help make sure your business grows and thrives over the long term.
Quarterly Planning Meeting
Big goals are great, but getting there requires a step-by-step plan. Once we are aligned on objectives, we write up a detailed quarterly plan that breaks down the exact tactics we will use to move the needle on your KPIs.
Monthly Report & Adjustment Meeting
Once the plan is up and running, we meet monthly to report on metrics, assess the effectiveness of every tactic, and make any necessary adjustments. We apply diagnostics across platforms to inform the totality of our strategy, so the sum is greater than its parts.
Weekly Status Call
Once a week, we gather around our screens to check in, run the numbers, review next week’s plan, pitch new ideas, and ask the tough questions. We pull in experts from across the agency as needed to make sure we’re seeing the big picture.

Digital Marketing services we offer.

Search Engine Optimization (SEO)
Rank higher for the right keywords, get found online, and drive organic traffic to your website.
  • Keyword research
  • Competitor analysis
  • On-page optimization
  • Link-building & technical SEO
Pay-Per-Click (PPC)
Reach more of your target audience and drive revenue with paid digital advertising.
  • Google search ads
  • Display network ads
  • Paid social ads
  • Remarketing & retargeting
Online Lead Generation
Convert searchers and site visitors into marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
  • Exit overlays
  • Premium content offers
  • Lead-gen promotional campaigns
  • Chatbot lead capture
Conversion Rate Optimization (CRO)
Increase the return on investment (ROI) of your organic and paid strategies with CRO.
  • CRO audits
  • Website copy, design, and UX
  • Paid ad copy and design
  • A/B testing
  • Landing page development
  • Downloadable asset creation
Content Marketing
Attract and engage your audience with rich, relevant content that converts.
  • Blogging and article writing
  • User-generated content (UGC)
  • Premium downloadable content
  • Thought leadership
Email Marketing
Stay top-of-mind and nurture leads throughout the sales funnel with email marketing.
  • Email copy and design
  • Automated drip campaigns
  • Lead nurture campaigns
  • Email newsletters
Social Media Marketing
Engage with your audience where they are, with paid and earned social media marketing.
  • YouTube
  • Instagram
  • LinkedIn
  • TikTok
Video Marketing
Increase engagement and boost conversion rates with today’s preferred medium — video.
  • Custom animations
  • Short-form video
  • HR/recruitment video
  • Explainer & how-to videos

REM's approach to Digital Marketing Services.

We take a unique, holistic approach to digital marketing, leveraging our multidisciplinary expertise to help you grow your business.

1. Build a strong foundation
First things first: If your website doesn’t follow technical and U/X best practices, all the content creation and on-page SEO in the world won’t help your rankings. We work with you to plan and execute site improvements for short-term impact and long-term success.
2. Know your audience and your competition
What are your ideal customers searching for when they’re looking for the products, services, or solutions you provide? What keywords are your competitors targeting? We do the research to answer those questions — and find new opportunities for you to hone your SEO edge.
3. Drive full-funnel traffic
We want you to rank as high as possible for high-intent, bottom-of-the-funnel keywords. But unlike most SEO agencies, we recognize that these searchers represent a tiny fraction of your long-term potential business — and we specialize in SEO tactics that get more people to your site at every stage of the buyer’s journey.
4. Give them something to talk about
Getting new visitors to your site is one thing. Giving them truly valuable, search-optimized content to ensure that they engage with your brand and stick around long enough to convert to leads is another. Our SEO copywriting team is simply brilliant at harnessing your team’s subject-matter expertise to create rich content that drives clicks, builds brand loyalty, and ultimately increases sales.
5. Connect your channels
If you aren’t equipped for full-funnel, omni-channel marketing attribution, you’re missing valuable opportunities to maximize SEO results. At REM, we build data and reporting feedback loops that enable us to learn from every marketing initiative and double down on what works.
6. Make Friends With the Robots
Artificial Intelligence (AI) holds tremendous potential to change how people search and interact with content online — and to empower SEO specialists to do more, faster. As a human-powered, AI-enabled digital marketing agency, we harness AI to deliver the data and insights we need to continually improve our SEO game, while never compromising on the quality of our content.

Digital Marketing Services Structure

The program is executed on a monthly retainer basis. After our initial assessment and planning phases, we provide you with a custom digital marketing plan to reach your business goals, and then we build your foundation.

Assessment

First, we conduct a series of audits across your outbound efforts and your current digital marketing activities (SEO, content, email, social, PPC, automation) to identify opportunities. After we’ve gathered the data, we evaluate the competition’s digital marketing landscape to discover your business’ competitive edge.

Planning

Building upon this insight, we create a customized plan based on your company, your competition, your industry, and your goals. The initial strategic plan we provide outlines the tactics to be implemented over the following 12 months.

Building your foundation

Next, we build and upgrade your digital marketing foundation. From website to social media, email to CMS; if it’s broken, inadequate, or non-existent, we fix and optimize it. Whether that means a new website, curating an email list, or SEO implementation, it all needs to be right to maximize your ROI. Can you build a house without a foundation? Sure. Can it withstand storms and support your family’s growth? No. And the same goes for your company’s digital marketing strategy. A lot of marketing frameworks dive right into creating traffic and generating leads. But that’s like building walls and installing doors before you take the time to lay a proper foundation for your house.

How do we track progress?

We firmly believe that “what you cannot measure, you cannot improve.” So, we provide monthly comprehensive reports. These reports detail our progress toward your goals and include metrics like website traffic, form submissions, downloads, leads created, leads closed, and even phone calls to your sales number. We also review the following month’s plan (broken into a monthly calendar of tactics and tasks) and conduct weekly check-in meetings to ensure that all projects stay on track.

Who do I work with?

You will have a full, dedicated team of digital marketing professionals committed to your business.

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